For all of your advertisers on the go, you'll be pleased to hear that Facebook has just rolled out an ads manager for mobile devices. This is going to change a lot in the industry. At first you might not think much of it, but just imagine: now you don't have to be sitting down at your computer in order to manage your Facebook ads. Suddenly you can now be waiting in the doctor's office or standing in line at the bank. For those of you always on the go, this is quite the update.
At the moment these features are only available to certain users, but the company expects the new mobile ads manager interface to be fully functional and accessible to all users by the end of summer. Once the interface is fully integrated users will enjoy the exact same features, options and functions that until this point have only been available on regular computers.
Anyone who has run a Facebook ad campaign knows that it is an ongoing, interactive project that needs almost constant modification, supervision and monitoring to be successful. Because of the format and functions Facebook offers its publishers, you can see in real time how an ad is performing and modify it if need be. The ability to accomplish all of this on the go will help campaigns be more successful and yield more likes and leads from the ads.
But if you're still in the Facebook ads game, then you haven't missed out or lost much. If anything, this is good news for you. With a new mobile way of dealing with your ads, you no longer have to plan your day around managing them.
The app lets you pause or resume your campaign at anytime. You can choose to keep your ads from being displayed at anytime and resume your campaign later, for instance after you have made a few changes to your ads. You will be able to review insights for your campaign on your phone.
You can make changes to the budget you spend on your ads. You can also change the schedule for your ads. If you notice that a very small number of users are paying attention to your ads at a certain time of the day, change the schedule so that your ads are not displayed at this specific time. The app also gives you the possibility to respond to alerts. This is the ideal tool to manage your campaign while you are on the go. If you do not always have access to a computer, you should definitely download this app.
At the moment these features are only available to certain users, but the company expects the new mobile ads manager interface to be fully functional and accessible to all users by the end of summer. Once the interface is fully integrated users will enjoy the exact same features, options and functions that until this point have only been available on regular computers.
Anyone who has run a Facebook ad campaign knows that it is an ongoing, interactive project that needs almost constant modification, supervision and monitoring to be successful. Because of the format and functions Facebook offers its publishers, you can see in real time how an ad is performing and modify it if need be. The ability to accomplish all of this on the go will help campaigns be more successful and yield more likes and leads from the ads.
But if you're still in the Facebook ads game, then you haven't missed out or lost much. If anything, this is good news for you. With a new mobile way of dealing with your ads, you no longer have to plan your day around managing them.
The app lets you pause or resume your campaign at anytime. You can choose to keep your ads from being displayed at anytime and resume your campaign later, for instance after you have made a few changes to your ads. You will be able to review insights for your campaign on your phone.
You can make changes to the budget you spend on your ads. You can also change the schedule for your ads. If you notice that a very small number of users are paying attention to your ads at a certain time of the day, change the schedule so that your ads are not displayed at this specific time. The app also gives you the possibility to respond to alerts. This is the ideal tool to manage your campaign while you are on the go. If you do not always have access to a computer, you should definitely download this app.
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