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Tuesday, February 24, 2015

Millennials Cause A Social Media Revolution

By Danie Zolezzi


"I can't believe he liked her picture!" I hear this exact phrase and the like ushered regularly. Young adults and teenagers are obsessed with all things social media. People have especially begun to normalize the act of "stalking." Why do we find no issue with digging into people's lives and discovering any and every piece of information we can? Simply put: because we can.

Being a young woman in college, I utilize all different social networks. My friends and I are all guilty of looking up people on Facebook or Instagram before ever even meeting them in person. When someone publishes something online, it is fully appropriate for other to try and access that information. So could it be possible that there are individuals or organizations looking at you?

Companies pay especially close attention to their followers who mention and like them on social networking sites. So yes, they most certainly are looking at you. Organizations doing business well understand the importance that social media plays in today's digital age. Consumers are benefiting from the immediacy of customer service provided through things like Twitter, Facebook, Instagram, etc. Although many companies are doing a terrific job of reaching their audiences, many others are still struggling with this task.

For this reason, many corporations choose to work with a social media agency to handle this aspect of their business. In an article published on Yahoo Finance, fishbat, an agency leading the way through this uncharted territory, offers some solutions on how to avoid these types of errors. The fourth tip in the article, titled, "Fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" is "utilize social media."

Why is it that our weakest moments always outlive our greatest accomplishments? The public tends to do the same when a company fails. In a BuzzFeed article, titled, "19 Companies That Made Huge Social Media Fails" the editor compiles 19 of the worst flops in corporate social media. Ironically, if someone had been more closely been monitoring the automated posts, the whole situation could have been avoided.- Just remember who might be looking for you while you're innocently stalking your ex-boyfriend's new girlfriend.




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