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Monday, March 4, 2019

Long Island Advertising: The Most Common Myths Regarding Graphic Design

By Arthur Williams


Given the importance of digital media, in the business world, it should come as no surprise that graphic design is widely popular. Whether you're planning on working for an established firm or setting up your own business, it's important to know what to expect. In fact, the information that you have may not entirely accurate. This brings us to the topic of graphic design myths, and here are just a few that any Long Island advertising agency can debunk.

"There's not much that goes into "graphic design." On the surface, graphic design may seem like a career that anyone can get into. This isn't the case, as companies such as fishbat will tell you, since there are many responsibilities to account for. Everything from an understanding of client needs to ongoing industry trends must be accounted for. Graphic design requires effort, but there's no denying the appeal that it has to those willing to get involved.

"Once one graduates from college or university, their learning ends." This isn't the case, which any experienced graphic designer will attest. Simply put, you will always be learning. It doesn't matter if the learning in question comes in the form of a book you borrowed from the library, an article you stumbled upon online, or what have you. In fact, it's recommended that you continually seek out knowledge, as this will make you a better graphic designer in the long run.

"Graphic design changes can be quickly done." If a client requires changes, from a graphic design standpoint, they shouldn't expect rapid turnarounds. The reason for this is that they take time, as designers will want to put as much care into their work as possible. Given the front-facing nature of said work, this should come as no surprise. Adjustments like these require patience, so don't assume that they can be done the day they're assigned.

"A computer is the only tool a graphic designer requires." Perhaps the biggest misconception about graphic design is that utilities begin, and end, with computers. The truth is that designers will need more. Sketchpads, for example, are great for mapping out projects. Drawing tablets can be used to better design graphics without having to rely on computer nice. These are just a few of the possible utilities that aspiring graphic designers can use.




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