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Sunday, May 5, 2019

Long Island Advertising: The Do's And Don'ts Of Marketing On Linkedin

By Arthur Williams


When it comes to social media networks, LinkedIn is the one that's most geared toward professionals. What this means is that, if you know what to do, you can make this platform an essential marketing tool. Anyone that has succeeded in Long Island advertising will agree, as they know the tricks of the trades. For a better understanding of what you can do, to attain similar success, here are some do's and don'ts to know.

When it comes to the essential do's to know, start with content creation. LinkedIn offers a variety of tools that will allow you to submit content that, hopefully, will attract the attention of other users. Everything from the posts you share on your timeline to the articles that you publish go a long way in establishing your presence on LinkedIn. These same pieces may also help you create relationships, which is one of the biggest reasons companies such as fishbat use this platform.

Another way to market oneself on LinkedIn is by getting involved in Groups. For those that don't know, Groups are designed to gather like-minded individuals together so that they can take part in discussions. While some of these can be used to talk about related news stories, others can help users better connect, which can lead to success for multiple parties down the road. If you're not involved in at least one Group, you may be missing out on promising opportunities.

Now that you know a few ways to use LinkedIn, let's discuss what should be avoided. To start, you shouldn't leave your LinkedIn profile incomplete. One of the reasons for this is that it won't be attractive to other users. It will also make them less likely to want to connect with you. These are just a few reasons why you should include everything from employment history to education to relevant skills. In short, your LinkedIn presence will benefit.

Lastly, don't simply connect to users and fail to follow up. If your goal is to establish relationships on LinkedIn, you must be consistent with your interactions. Even a simple "hello" or "thanks for connecting with me" goes a long way, as it shows that you're not simply looking to boost your connection number. Don't be timid about reaching out; if anything, your ability to directly engage other users will set potential relationships into motion.




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